Amazon takes aim at Etsy with 'Handmade' store for handcrafted items

Amazon.com has made a pitch for the handicrafts market occupied by players like Etsy by setting up its own "Handmade at Amazon" store

Amazon.com has made a pitch for the handicrafts market occupied by players like Etsy by setting up its own "Handmade at Amazon" store.

Perhaps reflecting the concern of some users that handcrafted items peddled online are often factory-made, Amazon is making a big deal about the artisans and the personalization offered on the products on its new store.

On its store page, it invites customers to, for example, connect with the artisan through their profile page "and discover their personal story to feel confident your piece is genuinely made by hand."

All products available on Handmade at Amazon are factory-free and must be made by hand, the company said Thursday. Over 80,000 handcrafted items from around the world are available on the store, and over 30 percent of these can be personalized by artisans, it added.

The products on sale on the Handmade section of Amazon.com include jewelry, home décor, artwork, stationery and party supplies, kitchen and dining, furniture and bedding.

As far back as May, Amazon had posted a questionnaire on the company's website to elicit interest from artisans and the categories of products they were willing to sell. It asked craftsmen to spread the word around or list their colleagues' email addresses on the form.

Buyers can shop by country to find products from around 60 countries or they can shop locally in the U.S. by searching for artisans in the 50 states. Handmade product pages contain an icon identifying the location of the artisan, and a link to the artisan’s profile.

Rival Etsy claims 1.5 million active sellers pushing 32 million items that cater to close to 22 million active buyers. But recently it has faced charges that counterfeit goods and some that violate site policies were sold on its site. Some of its moves like allowing sellers to partner with manufacturers to make their designs also put off some sellers and customers.

Etsy released in July a transparency report to outline the actions it had taken to counter some of irregularities on its website. It did not immediately comment on the new Amazon offering.

Amazon has been expanding from its core retail business in mass-produced products to offering specialized services and products, including recently its Amazon Home Services to link customers with professionals.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?