Microsoft's Dynamics CRM will get extended to the Web after new acquisition

The tech giant has acquired product assets from Adxstudio, a longtime partner

Microsoft announced Monday that it has agreed to acquire the product assets from Adxstudio, a longtime partner of its Dynamics business. The deal will give Microsoft access to tools that extend Dynamics to the Web, which the company will integrate directly into its CRM product.

The product that Microsoft bought allows businesses to connect their Dynamics system to a Web portal that can then be used for things like partner relationship management, technical support solutions and more. It's an important step to make Dynamics more useful right when businesses buy it, rather than require them to work with a partner in order to do the same things. 

Dynamics is facing tight competition from a variety of players in the CRM market, including Salesforce, which Microsoft reportedly tried to acquire earlier this year. 

Adxstudio's Web portal technology will be available to Dynamics customers who have the service deployed in an on-premises environment and those who just have a Dynamics CRM Online subscription with Microsoft. 

Adxstudio's Professional Services organization, which handles things like consulting with companies on their CRM deployments, was not included in the deal, and will remain an independent entity. Any customers who have an existing contract with that group will continue getting served, though it's unclear if it will be taking new clients.

Microsoft has also hired an unspecified number of employees from Adxstudio as part of the deal, including key product engineers and technical staff. They'll become part of the Dynamics team. 

The two firms have a long and fruitful relationship together. Since 2008, Adxstudio has been winning awards from Microsoft in celebration of the partnerships between the two firms. 

Monday's news is one in a long string of acquisitions by the company, including a deal two months ago in which Microsoft picked up longtime partner FieldOne to enhance Dynamics. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoft

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Essentials

Mobile

Exec

Budget

TerraCycle Zero Waste Box Pens and Markers Small

Learn more >

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?