Microsoft's Azure cloud gets live video encoding for everyone

Other new additions to the media services suite include sub-clip extraction and more

Microsoft has made its Live Encoding service generally available as part of a slew of updates announced Thursday for the Azure Media Services suite. 

Live Encoding is a powerful service that lets broadcasters send one video stream to Microsoft's cloud and get it encoded there into an adaptive bitrate stream that can be sent to different types of devices. That means a video producer can send a single high-quality stream to the cloud that can then be streamed in lower quality to people on slower connections. 

It's a tool that has already been used by partners like NBC in high-pressure situations including streaming video from the 2014 Winter Olympics. Microsoft has the potential to draw in both large companies with massive streaming loads and smaller operations that handle far less than an Olympics worth of video.

Media companies that want to quickly take footage from a live stream and turn it into on-demand video can use Azure's Media Encoder Standard service to extract smaller clips from an ongoing live stream. 

The updates also include Google's Widevine Modular DRM technology, in addition to the AES 128-bit clear key encryption and Microsoft's PlayReady DRM that Azure Media Services already had. The new feature means the service now allows for playback of files encrypted using Google's DRM in Chrome on desktop computers (including Macs) and Android devices. 

It's all part of Microsoft's push to make its cloud platform appealing to companies that want to broadcast video over the Web but don't want to build their own infrastructure to do so. Meanwhile, Amazon announced last week that it will acquire Elemental Technologies to boost the video capabilities of its cloud platform. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoft

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?