Apple chief executive Tim Cook took to the stage at the Bill Graham Civic Auditorium in San Francisco to unveil the next generation of Apple products.
Headlining the announcement was the iPhone 6s and 6S Plus. A slew of technological changes have been made and, in spite of the cosmetics stagnating, premium pricing makes them the most expensive iPhones to launch in Australia.
Apple's revised iPhones will be launched in Australia shortly, followed by the iPad Pro and Apple TV.
Tony Ibrahim contributed to this article