Samsung goes after iPhone users with Galaxy test drive promo

The company is doing its best to take advantage of its head start before new iPhones arrive

Samsung Electronics is letting iPhone owners in the U.S. test its latest Galaxy smartphones for 30 days for US$1, as it hopes to make a dent in Apple's dominance of the high end of the market.

The promotion lets iPhone owners choose between the Galaxy Note 5, Galaxy S6 edge or the Galaxy S6 edge+ without any obligations with their existing carrier. After the month is up, they can simply return it. Or, if the phone feels right, go ahead and upgrade, Samsung said.

In general, Android has been losing ground to Apple in the high-end segment of the smartphone market since the iPhone 6 and iPhone 6 Plus where launched last year.

To give the Galaxy Note 5 and the Galaxy S6 edge+ some more breathing room before new iPhones arrive, the company launched the devices earlier than its predecessors. With the so-called Ultimate Test Drive promo, the company is now trying to build some more momentum.

Even if the two newcomers and the Galaxy S6 edge are great products, it's hard to imagine that the promo will have a meaningful impact on sales. Especially since Apple is expected to present new iPhones in less than three weeks.

For now, it seems the test drive will only be available in the U.S. Samsung in the U.K. and Germany didn't immediately reply to questions whether the promo would be rolled out in Europe, as well.

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Mikael Ricknäs

IDG News Service
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