Samsung goes after iPhone users with Galaxy test drive promo

The company is doing its best to take advantage of its head start before new iPhones arrive

Samsung Electronics is letting iPhone owners in the U.S. test its latest Galaxy smartphones for 30 days for US$1, as it hopes to make a dent in Apple's dominance of the high end of the market.

The promotion lets iPhone owners choose between the Galaxy Note 5, Galaxy S6 edge or the Galaxy S6 edge+ without any obligations with their existing carrier. After the month is up, they can simply return it. Or, if the phone feels right, go ahead and upgrade, Samsung said.

In general, Android has been losing ground to Apple in the high-end segment of the smartphone market since the iPhone 6 and iPhone 6 Plus where launched last year.

To give the Galaxy Note 5 and the Galaxy S6 edge+ some more breathing room before new iPhones arrive, the company launched the devices earlier than its predecessors. With the so-called Ultimate Test Drive promo, the company is now trying to build some more momentum.

Even if the two newcomers and the Galaxy S6 edge are great products, it's hard to imagine that the promo will have a meaningful impact on sales. Especially since Apple is expected to present new iPhones in less than three weeks.

For now, it seems the test drive will only be available in the U.S. Samsung in the U.K. and Germany didn't immediately reply to questions whether the promo would be rolled out in Europe, as well.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?