Microsoft fires back at Google with Bing contextual search on Android

"Snapshots on Tap" echoes a feature coming with the next version of Android

Microsoft has pre-empted a new feature Google plans to include in the next version of Android with an update released Thursday for the Bing Search app that lets users get information about what they're looking at by pressing and holding their device's home button.

Called Bing Snapshots, the feature is incredibly similar to the Now on Tap functionality Google announced for Android Marshmallow at its I/O developer conference earlier this year. Bing will look over a user's screen when they call up a Snapshot and then provide them with relevant information along with links they can use to take action like finding hotels at a travel destination.

screen shot 2015 08 20 at 11.55.11 am Microsoft

Movie information provided by Bing Snapshots.

For example, someone watching a movie trailer can press and hold on their device's home button and pull up a Bing Snapshot that will give them easy access to reviews of the film in question, along with a link that lets them buy tickets through Fandango.

Google Now On Tap, which is slated for release with Android Marshmallow later this year, will offer similar features with a user interface that would appear to take up less screen real estate right off the bat, at least in the early incarnations Google showed off at I/O.

The new functionality highlights one of the major differences between Android and iOS: Microsoft can replace system functionality originally controlled by Google Now and use that to push its own search engine and virtual assistant. Microsoft is currently beta testing a version of its virtual assistant Cortana on Android for release later this year as well.

A Cortana app is also in the cards for iOS, but Apple almost certainly won't allow a virtual assistant to take over capabilities from Cortana, especially since Google Now remains quarantined inside the Google app on that mobile platform.

All of this comes as those three companies remained locked in a tight battle to out-innovate one another in the virtual assistant market as a means of controlling how users pull up information across their computers and mobile devices. For Microsoft and Google, there's an additional incentive behind the improvements: driving users to their respective assistants has the potential to boost use of the connected search engines.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags GoogleMicrosoft

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?