Microsoft fires back at Google with Bing contextual search on Android

"Snapshots on Tap" echoes a feature coming with the next version of Android

Microsoft has pre-empted a new feature Google plans to include in the next version of Android with an update released Thursday for the Bing Search app that lets users get information about what they're looking at by pressing and holding their device's home button.

Called Bing Snapshots, the feature is incredibly similar to the Now on Tap functionality Google announced for Android Marshmallow at its I/O developer conference earlier this year. Bing will look over a user's screen when they call up a Snapshot and then provide them with relevant information along with links they can use to take action like finding hotels at a travel destination.

screen shot 2015 08 20 at 11.55.11 am Microsoft

Movie information provided by Bing Snapshots.

For example, someone watching a movie trailer can press and hold on their device's home button and pull up a Bing Snapshot that will give them easy access to reviews of the film in question, along with a link that lets them buy tickets through Fandango.

Google Now On Tap, which is slated for release with Android Marshmallow later this year, will offer similar features with a user interface that would appear to take up less screen real estate right off the bat, at least in the early incarnations Google showed off at I/O.

The new functionality highlights one of the major differences between Android and iOS: Microsoft can replace system functionality originally controlled by Google Now and use that to push its own search engine and virtual assistant. Microsoft is currently beta testing a version of its virtual assistant Cortana on Android for release later this year as well.

A Cortana app is also in the cards for iOS, but Apple almost certainly won't allow a virtual assistant to take over capabilities from Cortana, especially since Google Now remains quarantined inside the Google app on that mobile platform.

All of this comes as those three companies remained locked in a tight battle to out-innovate one another in the virtual assistant market as a means of controlling how users pull up information across their computers and mobile devices. For Microsoft and Google, there's an additional incentive behind the improvements: driving users to their respective assistants has the potential to boost use of the connected search engines.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftGoogle

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Family Friendly

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Stocking Stuffer

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?