How Facebook made mobile site faster for users with limited bandwidth

Facebook engineers rose to the challenge of shrinking profile cover photos to 200 bytes

Facebook has engineered a way to blur the cover photo to reduce bandwidth consumption

Facebook has engineered a way to blur the cover photo to reduce bandwidth consumption

By resorting to unconventional engineering, Facebook saves users in developing countries precious bandwidth while still offering them a close-to-optimal Facebook experience.

In tackling the problem, the Facebook engineering team didn't turn to new technology, but rather thought hard about the tools it was already deploying.

"We used existing technology, but in a kind of clever and unique way," said Brian Cabral, Facebook director of engineering.

The work they did cut the time it takes to download a Facebook page in limited bandwidth conditions by 30 percent. The page could be viewed more quickly, both on the Web and through the company's mobile app.

They also learned some lessons in how much an image can be compressed and still be useful.

With over 1.49 billion users, Facebook is now courting people in parts of the world where neither computers nor high-speed Internet connections abound. That's why it has been looking for ways to conserve bandwidth, so people on slower 2G networks can still use the service.

"Especially in places like India and developing markets, 2G is still the dominant network," said Marty Greenia, a Facebook software engineer.

One of the first projects was trimming the size of each user's cover photo, the image that stretches over the top of profile pages.

This cover photo can run 100KB or larger, which can take some time to download on a 2G connection that tops out at 32KB per second.

As a result, users with limited bandwidth would not see the image for those profile pages they visited, at least not initially. This isn't a desirable Facebook experience.

For low-bandwidth users, the Facebook engineering team wanted to reduce the size of each photo to, ideally, 200 bytes. An image made from 200 bytes, which is a mere 1,600 individual bits, would download quickly even on a slower connection.

Putting images on a 200 byte diet would be quite a challenge, given that the JPEG image format everyone uses for their photos already compresses images, quite efficiently.

The engineering team attacked the problem in a number of ways. "We thought long and hard about this," Cabral said.

One approach the team used was to make a copy of the photo as a frosted-glass impression, in which the details are blurred out, reducing the image size. The frosted glass impression could serve as a stand-in until a full size copy of the image could be downloaded.

Even with the image blurring, the size needed to be cut further, Cabral and Greenia explained in a jointly authored blog item posted Thursday describing the work.

They found that each JPEG file comes with a lot of metadata, describing the attributes such as the photo size. But given that this header data was the largely the same in all cover photos, it could be easily removed and recreated with fixed headers stored on the user's device. "We knew what those bytes would look like," Cabral said.

Finally, a couple of crafty, non-standard compression schemes also helped cut the images to the required size.

The techniques they deployed worked well not only for users with limited bandwidth, but also for all wireless users.

During time of network congestion, a frosted image will often pop up for a few seconds before the full image can be displayed, leading to a more seamless Facebook experience, Greenia said.

Another advantage the work offered was that it could save a bit of money for those on metered data plans, which is often the case for people on 2G networks in developing markets.

"Often people are making trade-offs between using their data plan and using their money for other things," Greenia said. "I feel proud when I can save someone money."

Joab Jackson covers enterprise software and general technology breaking news for The IDG News Service. Follow Joab on Twitter at @Joab_Jackson. Joab's e-mail address is

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Facebooksoftwareapplication developmentDevelopment tools

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Joab Jackson

IDG News Service
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Family Friendly

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?