CoolaData offers behavorial analytics as a cloud service

Based on the Google Cloud Platform, CoolaData provides a complete data warehouse as an online service

CoolaData offers a complete data warehouse as a cloud service

CoolaData offers a complete data warehouse as a cloud service

Want to harness the power of business intelligence but don't have a six-figure budget to build a data warehouse? Why not try a cloud service instead?

Israel-based CoolaData is promising to ease the headaches, and start-up costs, of running a data warehouse with a cloud-based analysis service, one based on components of the Google Cloud Platform.

The service is aimed chiefly at mid-sized organizations, ones too small to have a dedicated team of data scientists and administrators to run data warehouses in-house, but with needs too large to make good use of the free and budget tiers of generic cloud based data analysis providers, said CoolaData's CEO Tomer Ben Moshe.

The company is one of a number of providers using the cloud to simplify the complexities of running a data warehouse, which can cost hundreds of thousands of dollars to deploy in-house.

CoolaData is competing with large cloud providers with similar offerings, such as Amazon Web Services and Microsoft Azure. The company is also competing with other startups, such as Snowflake Computing, led by Microsoft veteran Bob Muglia.

CoolaData differentiates itself from the larger players in that all the components of its service are already assembled, whereas working with a Amazon or Azure still requires the users to integrate the needed components, Ben Moshe said.

The CoolaData service takes care of the database, storage, ETL (extract transform and load) tools, business intelligence analysis, and data visualization.

Users can pipe the data into the service by integrating their own applications through the use of a SDK (software development kit) provided by CoolaData. In addition to CoolaData's own interface, users can also connect to the data through other analysis tools such as Tableau or Microsoft Excel.

CoolaData also offers an advantage in that it was designed to offer time-based behavioral analytics, an underserved niche within business intelligence, Ben Moshe said. Most BI operations are geared towards dividing up data among common characteristics, such as sales figures by region.

An increasing amount of analysis is temporal in mature, Ben Moshe pointed out. Businesses are looking for how a certain event unfolds over time. For instance, what were all the online actions of a user leading up to a purchase online? Or a gaming company may want to know if its users are progressing through all the levels of its game. These are the workloads CoolaData is especially suited for.

To help customers get a better handle on this type of information, CoolaData extended the SQL query language with its own proprietary set of commands, called CoolaSQL (CQL).

Formed two years ago, CoolaData is based in Tel Aviv, though the company has recently opened a New York office to serve U.S. clients. Investment firms 83North and Carmel Ventures have both financially backed the company. Prior to cofounding CoolaData, Ben Moshe served as Israel CTO for Microsoft.

Ben Moshe did not reveal pricing for the CoolaData service, other than to say it is based on the number of events processed each month.

Joab Jackson covers enterprise software and general technology breaking news for The IDG News Service. Follow Joab on Twitter at @Joab_Jackson. Joab's e-mail address is

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags cloud computingCooladatainternetSoftware as a service

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Joab Jackson

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?