Google fine tunes spam catching tools

Postmaster Tools aims to give admins greater insight into why messages may not get through

Gmail

Gmail

Google has reduced spam reaching inboxes to a fraction of a percent, but in the process sometimes misclassifies bulk-mailed messages like monthly statements and ticket receipts.

It's a big problem for large bulk emailers of legitimate messages. To deal with it, Google has created a toolset to help those mailers figure out what's happening to their messages.

Postmaster Tools is designed for administrators and provides information on delivery errors, spam reports and reputation, wrote Sri Harsha Somanchi, a Google product manager, in a blog post.

Google is also try to make its spam filter for consumer accounts more customizable. Although people can already classify messages by specifically labeling one as spam, what is spam to one person may be considered a desired communication by another.

"So while your neighbor may love weekly email newsletters, you may loathe them," Somanchi wrote. "With advances in machine learning, the spam filter can now reflect these individual preferences."

The company's spam filter is now using what it calls an artificial neural network, which involves a large distributed computing platform that use self-training algorithms. Somanchi wrote that it can sort out sneaky spam, which looks very close to desired messages.

That platform can also figure out spoofed messages, which appear to come from a legitimate sender but actually do not, Somanchi wrote.

Send news tips and comments to jeremy_kirk@idg.com. Follow me on Twitter: @jeremy_kirk

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Googleantivirus

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?