Despite Apple Watch, Fitbit is still in the race

Fitbit's fitness trackers may have outsold the Apple Watch in May, according to a research firm

The new Fitbit fitness trackers

The new Fitbit fitness trackers

Fitbit appears to be holding its own against the Apple Watch and may have even outsold the device in the US in May, according to estimates from one market researcher.

Slice Intelligence estimated this week that Fitbit sold 850,000 fitness trackers in May, while Apple sold 777,000 watches. Slice came up with the figures using data from the email receipts of 2.5 million online shoppers who agreed to share data with the company.

The Apple Watch has many of the functions in Fitbit's products, leading to speculation that sales of dedicated fitness trackers would plummet after the watch launched. So far, that doesn't seem to be the case, according to Slice, which found only 4.8 percent of Fitbit buyers also purchased an Apple Watch.

Fitbit's financial prospects have set investors' hearts aflutter since the company went public last month. On Fitbit's first day of trading, its stock opened at $30.40, 52 percent higher than the price Fitbit set for its debut. On Wednesday, its shares were trading at around US$40, buoyed by an investment firm's report that said wearables are seeing mainstream adoption.

As of this March, Fitbit had sold more than 20.8 million devices, according to a regulatory filing it submitted to the U.S. Securities and Exchange Commission.

Apple doesn't release sales figures for its smartwatch, saying the information could give rivals an advantage. Instead, Apple Watch revenue will be lumped into the "other products" category in its earnings report, which also includes Apple TV, iPods, headphones, speakers and other accessories.

Since the watch launched in April, estimates on how many Apple has sold have varied greatly. Slice estimates that through June 14, Apple ha sold 2.79 million watches in the U.S., with the bulk of those in April, a Slice official said via email.

For the first full year, analysts have estimated Apple will sell from 10 million to 45 million watches.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags consumer electronicsFitbit

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Fred O'Connor

IDG News Service
Show Comments

Essentials

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?