Facebook tests a new way to show video - and make money from it

Called Suggested Videos, a new feed will appear first on iOS, showing both partner content and ads

A screenshot of Facebook's Suggested Videos feature on iOS.

A screenshot of Facebook's Suggested Videos feature on iOS.

Facebook is preparing a new way to show videos on the social network and opening the door to a new source of advertising revenue at the same time.

The new feature, called Suggested Videos, will roll out first on iOS in the coming weeks and probably will come to other platforms like Android and the Web in the next few months.

It works like this: When users click on a video in their News Feed, a new area pops up with related videos from Facebook partners that users can also watch. Some of those videos will be advertisements, and when a user watches one of them, Facebook will share the advertising dollars with the other partners supplying the video.

If a user taps on a video of a basketball game recorded by a friend, for instance, the Suggested Videos feed might contain videos from the NBA along with advertisements. If the user watches an ad, Facebook will split the revenue from that advertisement with the NBA.

The rollout, which Facebook is calling a test, comes as the social network moves to make video a larger component of its site in an effort to compete against YouTube and attract video advertisers. Facebook CEO Mark Zuckerberg has said that, several years from now, Facebook will be mostly video.

In addition to the NBA, Fox Sports, Funny or Die and Tastemade, a food and travel video network, are among the initial set of a few dozen video content partners, a Facebook spokeswoman said.

The rollout of Suggested Videos will mark the first time Facebook shares ad revenue with video partners. This could eventually draw more video creators to Facebook and away from YouTube, and make the social network a more popular destination for video. But Facebook has a lot of catching up to do against YouTube, which has shared ad revenue with partners for some time now.

Facebook might argue it has the algorithmic know-how to show just the right videos to its 1.44 billion users. This week, the company said it would be taking into account more user actions in deciding which sorts of videos to show people, like when users make the video full screen or enable high definition.

In 2013, Facebook began making videos shared natively on the site play automatically, whether they're posted by end users or advertisers. This past April, the company reported it was generating four billion daily "video views", which it defines as a video watched for three seconds or more.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags mobile applicationsInternet-based applications and servicessocial networkingmobilesocial mediainternetvideoFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?