Pinterest turns its feed into a store with 'buyable pins'

iPhone and iPad users will be able to buy items on Pinterest starting later this month

Pinterest CEO Ben Silbermann, discussing the company's new e-commerce product on June 2, 2015, in San Francisco.

Pinterest CEO Ben Silbermann, discussing the company's new e-commerce product on June 2, 2015, in San Francisco.

Pinterest, whose site is used by many to bookmark desired retail items, will now let its users buy those items directly from its site.

Content on Pinterest's site is organized into visual bookmarks or "pins," which users can save to their own profiles. Starting later this month, a new type of pin called "Buyable Pins" will arrive in users' feeds, to let them purchase a variety of items without leaving Pinterest's site.

More than 2 million different products will be sold on Pinterest, through partnerships with major retailers like Macy's, Nordstrom and Neiman Marcus, as well as smaller boutique brands like Cole Haan, Kate Spade and Poler Stuff.

The pins will first appear on Pinterest's iPhone and iPad apps, and will come to additional platforms after that, Pinterest CEO Ben Silbermann said Tuesday during an announcement at Pinterest's headquarters in San Francisco.

With the changes, Pinterest is making a serious push into e-commerce, at a time when some of its largest rivals are doing the same. Other popular online services like Facebook, Twitter and most recently Facebook's Instagram are trying out new ways to let people buy items from their own sites.

The new pins will appear in people's feeds when they're relevant, including after users perform a search on the site, Pinterest engineers said during the event.

Users must enter their credit information to purchase the items. The new feature is also integrated with Apple's Apple Pay system.

Pinterest's servers never touch users' credit card information, engineers said. Once a user enters his or her credit card information, it's sent encrypted to Pinterest's payment partners who store it securely; from there the merchant receives the payment. In addition to Apple, Pinterest's payment partners include Braintree and Stripe.

On Pinterest, items will be priced the same as they would be on merchant's own sites, said Michael Yamartino, head of commerce at Pinterest.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags PinterestInternet-based applications and servicese-commercemobileinternetsearch engines

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?