Salesforce Community Cloud gets recommendation tool to boost engagement

The update also lets companies create their own communities complete with custom apps

Salesforce's newly updated Community Cloud

Salesforce's newly updated Community Cloud

After launching its Community Cloud last August for companies trying to engage their customers online, Salesforce has now given the platform a major update.

Community Cloud, designed to let companies create their own "LinkedIn-style" communities for customers, partners and employees, has a new Targeted Recommendations feature aimed at promoting user engagement in these sites.

Powered by algorithms that analyze both structured and unstructured data, the new feature is designed to bring community members the most relevant content, including posts, resources, files and groups. Community managers can suggest content with specific information or post an announcement into the feed and direct it at a specific group, member type or individual. Within a fitness-related community, for example, one could offer a coupon for running shoes.

The second new feature now available in Community Cloud is called Lightning Community Builder and Templates, and it lets any business user deploy a customized, branded and mobile-optimized community without the need for IT help, Salesforce said.

Companies can use Lightning Builder to create their own custom communities complete with custom apps. A nonprofit, for instance, could build an app to organize volunteer events and embed it into the homepage of its community. New drag-and-drop Templates, meanwhile, allow customized design, usability and data integration.

Finally, Salesforce Files Connect for Google Drive is a new feature that enables community members to share any file created or stored in Google Drive. So, a marketing team could share a Google file into a campaign planning group, for instance, for easy access and collaboration. Files in Google Drive can also be attached to a record, such as a sales opportunity or service case.

Unilever, Sky and eWay are now among the companies using Community Cloud.

Targeted Recommendations and the Lightning Community Builder and Templates are now generally available. Salesforce Files Connect for Google Drive is generally available today for Chatter and Employee Community licenses; it will arrive for Partner Community and Customer Community licenses in the second half of 2015.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetSalesforce.comsoftwareapplicationsCustomer Relationship Management

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Bitdefender 2019

This Holiday Season, protect yourself and your loved ones with the best. Buy now for Holiday Savings!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?