Presto finds an unlikely ally in Quickflix

Strikes reseller agreement following the Australian launch of Netflix

Heated competition in the streaming video on demand (SVOD) market has motivated Presto to strike a conditional agreement with 'frenemy' Quickflix.

Presto’s movie and television catalogue will be resold by Quickflix and offered to its streaming customers under the agreement.

Presto and Quickflix’s unlikely partnership was brought about by the stiff competition from recent market entrants, the likes of Stan and Netflix, said Shaun James, the director of Presto’s video on demand (VOD).

"Quickflix's decision to resell Presto follows its strategic review of key players across Australia's streaming entertainment landscape,” James said in a statement.

Quickflix chief executive Stephen Langsford said Presto's parent companies, along with its content portfolio, made it the most attractive partner.

"It was obvious that Presto has the most impressive line-up of subscription streaming movie and TV," said Langsford.

"Streaming is taking off and this agreement will significantly bolster our content offering for existing and future Quickflix customers, whilst improving our overall operating economics."

Packages to be resold by Quickflix include Presto TV and Presto Movies at $9.99 a month, along with the Presto Entertainment bundle at $14.99 per month.

Quickflix currently offers its own subscription streaming service at $9.99 per month.

Competition in the video on demand market intensified following the Australian launch of Netflix in March. The global video on demand service has 53 million subscribers and undercuts all local offerings on price at $8.99 a month.

Netflix’s localised catalogue isn’t as vast as its library in the US; however, it is one of a few providers to offer streaming in the nascent Ultra High Definition (4K) standard.

Stan, a joint venture SVOD service between Nine Entertainment Co and Fairfax media, launched aggressively at around the same time, though it charges $9.99 a month.

The partnership will market Presto’s services to potential customers. The strategic move will help Presto’s parent companies, Foxtel and Seven West Media, claim a larger stake of the market.

Read more: Telstra readies for Galaxy S6 launch with bonus data and bundled Presto

The deal remains subject to a series of "commercial requirements" ahead of its approval and is expected to be finalised in the coming months.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags StanQuickflixStream CofoxtelnetflixPresto

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim

Tony Ibrahim

Good Gear Guide

@slicktonyi

Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?