Apple mobile devices still dominate at companies, but Windows, Android gain

Windows and Android tablets decrease Apple's share on business tablets by double digits, according to a repor

Apple products are still the preferred mobile devices among enterprise users, but competitors are chipping away at the company's lead, especially in the tablet market.

Those are the findings from enterprise mobility management vendor Good Technology, which issued a report that measured mobile device activations among its business customers. Good says its technology serves more than 6,200 companies.

In the first quarter of 2015, 72 percent of all smartphones activated globally ran iOS. Compared to 2014's fourth quarter, that's a 1 percent decrease. Android device activations, meanwhile, reached 26 percent, increasing 1 percent from the fourth quarter of 2014. Windows Phone activations remained steady at 1 percent, the same as the previous six quarters, said the report.

Apple lost significant ground in the tablet market. In the first quarter of 2015, iPads had an 81 percent market share in activations, down from 92 percent in the year-ago quarter, according to the report. Tablets running Android and Windows increased their market share to 15 percent and 4 percent, respectively. According to Good, Microsoft Surface devices, which Microsoft manufactures, as well as Windows tablets sold by third-party makers, were both in demand.

The iPhone 6 was the most popular smartphone for businesses, comprising 26 percent of all smartphone activations in the first quarter of 2015. The Samsung 5 was the most activated Android smartphone. Together, 28 of the top 30 selling smartphones came from either Apple or Samsung, the report said.

The industries with the most iOS activations were education (83 percent), the public sector (80 percent) and financial services (76 percent), the report said. Android activation was prevalent in the tech (47 percent) and energy (44 percent) industries.

Windows device activations, meanwhile, stood out in the retail and entertainment and media markets. In retail, Windows tablets claimed a 5 percent market share while in the media and entertainment industry, 7 percent of device activations were for Windows Phone. This marks the first time any Microsoft OS has recorded a market share greater than 5 percent on mobile devices in any industry, the report said.

The report also looked at mobile app usage among businesses. At 21 percent, secure browsers were the most deployed app for the second consecutive quarter, followed by secure instant messaging. Custom apps came in third, with document editing and then document access rounding out the five most deployed apps.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com

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Fred O'Connor

IDG News Service
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