Secret, an app for anonymous posts, shuts down

The app let users post comments to a feed without their names attached

Secret's logo, pictured April 29, 2015.

Secret's logo, pictured April 29, 2015.

Secret, an app for anonymous posts that initially attracted buzz but drew criticism after a redesign, is shutting down.

The company, also named Secret, formally launched its app last year and is said to have raised between US$33 million and $35 million in funding. "After a lot of thought and consultation with our board, I've decided to shut down Secret," CEO David Byttow said Wednesday in a blog post, who noted that the app does not represent the vision he had when starting the company.

Secret had attracted over 15 million users, he said in the post. Byttow will spend the next couple weeks winding down Secret, he said. Funding will be returned to investors.

As of Wednesday the app was still available in the Google Play and Apple App stores. The company did not immediately respond to comment further.

Secret let its users post comments to a feed like they would a status update on Facebook, but without their names attached. The app attracted attention early last year, as it was one of the first to pick up steam among a growing cadre of similar apps like Whisper and Yik Yak.

For a while, the app was a popular hot spot full of intimate details about people's dating and work lives. The app also grappled with abusive content.

In July of last year, Secret launched a unique integration with Facebook. The update let Secret weave in more posts from users' friends on Facebook, but without identifying which Facebook friend the posts came from.

Then in December, Secret received a major redesign that stripped out some of its visual elements and changed other functions. Some critics called it a rip-off of Yik Yak's app. In January, Secret's co-founder left.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediaprivacymobileinternetmobile applicationsInternet-based applications and servicessecret

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?