Secret, an app for anonymous posts, shuts down

The app let users post comments to a feed without their names attached

Secret's logo, pictured April 29, 2015.

Secret's logo, pictured April 29, 2015.

Secret, an app for anonymous posts that initially attracted buzz but drew criticism after a redesign, is shutting down.

The company, also named Secret, formally launched its app last year and is said to have raised between US$33 million and $35 million in funding. "After a lot of thought and consultation with our board, I've decided to shut down Secret," CEO David Byttow said Wednesday in a blog post, who noted that the app does not represent the vision he had when starting the company.

Secret had attracted over 15 million users, he said in the post. Byttow will spend the next couple weeks winding down Secret, he said. Funding will be returned to investors.

As of Wednesday the app was still available in the Google Play and Apple App stores. The company did not immediately respond to comment further.

Secret let its users post comments to a feed like they would a status update on Facebook, but without their names attached. The app attracted attention early last year, as it was one of the first to pick up steam among a growing cadre of similar apps like Whisper and Yik Yak.

For a while, the app was a popular hot spot full of intimate details about people's dating and work lives. The app also grappled with abusive content.

In July of last year, Secret launched a unique integration with Facebook. The update let Secret weave in more posts from users' friends on Facebook, but without identifying which Facebook friend the posts came from.

Then in December, Secret received a major redesign that stripped out some of its visual elements and changed other functions. Some critics called it a rip-off of Yik Yak's app. In January, Secret's co-founder left.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediaprivacymobileinternetmobile applicationsInternet-based applications and servicessecret

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Essentials

Brother MFC-L3745CDW Colour Laser Multifunction

Learn more >

Mobile

Exec

Sony WH-1000XM4 Wireless Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?