After Google, Microsoft also cracks down on misleading advertisements

Internet Explorer will start showing warnings for ads that lead users to harmful websites and software

Microsoft is taking a hard stance against advertisements that trick users into visiting malicious websites or downloading potentially harmful applications.

The effects will be seen in Internet Explorer, whose SmartScreen Filter feature will enforce new rules against misleading ads beginning June 1. The filter will display warnings to users when they encounter such ads.

"There has been a recent increase in the number of online advertisements that are intentionally misleading in nature," Microsoft said in a blog post Tuesday. "Weve found that these types of advertisements often try to convince a user to do something, the consequences of which they may not fully understand, such as visiting an infected website or downloading a program that can negatively impact their browsing experience."

The company updated its evaluation criteria for malware and unwanted software to include ads that mislead, deceive or confuse users; ads that are indistinguishable from the content of websites they're displayed on; ads that contain malicious code; and ads that directly invoke file downloads.

If you've ever visited a site and received a warning that your computer is running slow and needs some kind of update or a notification that you need to update Java or some other browser plug-in despite already running the latest version, then you're already familiar with the type of deceptive ads that Microsoft wants gone.

Google has also made changes to its products and services this year to crack down on deceptive ads and websites that lead to potentially unwanted software. The new policy is enforced in Chrome through warnings, in Google Search and Google's advertising network.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftGooglescamsonline safety

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Lucian Constantin

Lucian Constantin

IDG News Service
Show Comments

Essentials

Mobile

Exec

Sony WH-1000XM4 Wireless Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?