Xiaomi tries to end waiting period for phone buyers, amid complaints

Xiaomi has received complaints for offering limited quanities of its phones in "flash sales"

Targeting sales of 80 million phones this year, Xiaomi is planning to end "flash sales" of small quantities of its best-selling products.

The fast-rising company is China's largest smartphone vendor, but its devices haven't always been easy to buy. Xiaomi typically sells limited quantities of its smartphones once a week through its website, forcing customers to often scramble to place orders online.

Chinese media have dubbed Xiaomi's distribution model as a form of "hungry marketing", that leaves consumers starving for more products. It's also been the harshest complaint leveled against the company, said Xiaomi president Lin Bin on Tuesday.

"People think the hungry marketing is deliberate, that we deliberately don't offer open sales," he said, while speaking at the Global Mobile Internet Conference in Beijing.

Once a small startup with limited funds, Xiaomi has been using the flash-sales model for years as a way to avoid over-production. Lin said the company was now working to reduce the long wait for its phones.

Waiting in line to buy the phones is not something everyone will accept, he said. "This form of e-commerce experience has been problematic."

It's two newest flagship phones, the Xiaomi Note and Xiaomi Mi 4, have recently become available for open sale, and no longer require a wait, he added. "We hope that we can offer our best-selling phones fast, so that people don't have to wait in line for them," he said.

Last year, the company sold 60 million phones. To reach its target of 80 million phones this year, the company has to sell at least 7 to 8 million phones each month, Lin said. The company gets its phones made by Apple supplier Foxconn Technology Group.

Xiaomi, however, isn't just focused on selling to China. Last week, it launched its newest phone in India, and the company has been gradually expanding across other Asian markets.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Xiaomiconsumer electronicsAndroidsmartphones

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?