Rising Windows tablet sales challenge mighty Apple

Microsoft tablet sales grow as the market slumps by 20 per cent in 2014.

Microsoft is releasing its Surface 3 in Australia on 1 May.

Microsoft is releasing its Surface 3 in Australia on 1 May.

A third horse is emerging in the tablet market as pioneer Apple faces competition from Microsoft as the launch of Windows 10 nears.

Only Windows tablets experienced an increase in sales in the second half of 2014. Research conducted by technology firm, Telsyte ,found that Microsoft’s growing share came largely at the expense of its rival, Google.

Sales of tablets running Google’s Android operating system led the market in the first half of 2014. Apple has since fought back to reclaim the top spot following the release of its iPad Air 2.

Overall tablet sales declined by 20 per cent in 2014. Most Australians who purchased a tablet did so in 2013 and see no need in upgrading, found Telsyte.

Emerging technologies are growing in popularity. More customers are buying smartwatches or fitness bands, said senior Telsyte analyst Alvin Lee.

“The average cost of a smart fitness band is similar to an entry-level tablet, making it a popular alternative purchase for those who already own a tablet,” said Lee.

Virtual reality and holographic headsets are expected to challenge the role of tablets. Samsung’s Gear VR was released earlier this year, with its successor for the popular S6 range expected to launch locally soon.

Growth is expected to return to the tablet category in 2015. Microsoft’s strategy to have one operating system work across an ecosystem of devices is expected to drive sales, said Foad Fadaghi, the managing director of Telsyte.

“Telsyte believes there will be strong demand of convertibles or 2-in-1 devices, as mainstream business and consumer users look to update to Windows 10 later this year,” said Fadaghi.

Microsoft is already taking orders for its new Surface 3, a 10.8-inch Windows tablet-computer priced from $699.

Two-thirds of Australians do not believe tablets will ever be their primary computing device. This sentiment has grown in popularity from 56 percent in 2013.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags iPadAppleAndroidiosWindows

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim

Tony Ibrahim

Good Gear Guide

@slicktonyi

Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?