Salesforce for HR puts the focus on mobile and social capabilities

The CRM company's new HR offering is designed to help companies and employees connect

If there are any overriding trends at work in the enterprise-software market today, consumerization and mobile would have to be among the biggest. Vendors large and small have been racing to add such features to their products, and Thursday brought a fresh example: Salesforce for HR, a new tool that aims to give employees a personalized experience via mobile and social capabilities.

Built on a foundation of cloud, social, mobile and data-science technologies, Salesforce for HR taps Salesforce's Customer Success Platform and is designed to complement existing HR-focused systems with a number of tools designed to help companies and employees connect.

An Employee Journeys tool, for instance, focuses on guiding employees throughout their tenure at the organization, from onboarding to ongoing development. An Employee Communities offering, meanwhile, lets companies create employee communities that connect colleagues and cultivate a culture of collaboration.

HR Help Desk seeks to help HR teams deliver personalized service experiences to employees as well as empower employees to help themselves via technology powered by Salesforce's Service Cloud.

Tapping into the ongoing analytics trend in enterprise software, Salesforce HR Analytics is a component that offers a unified view on employee data and aims to enable leaders to make smarter talent decisions based on key performance and productivity metrics.

Finally, Salesforce's Engagement Apps piece is design to help organizations build and deploy mobile apps that are tied into their business processes.

"This move makes a lot of sense for Salesforce as they grow beyond simply being the world-leading CRM into clear leadership in the platform-as-a-service space for a full suite of business needs," said Stephen Simons, CIO for Direct Energy Solar.

Companies including Appirio, Deloitte, Jobscience, and Lumesse are also working to leverage the Salesforce1 platform with products for employee engagement.

Salesforce for HR is now generally available. Pricing information was not immediately disclosed.

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Katherine Noyes

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