Twitter turns its home page into a news and information hub

The redesign is aimed at winning over the uninitiated

Twitter's new home page for people without accounts, pictured April 15, 2015.

Twitter's new home page for people without accounts, pictured April 15, 2015.

Twitter, in an effort to attract new users, is turning its home page into a portal for news and content around dozens of topics.

Twitter.com has been redesigned to make content posted to the site more accessible to people who do not have accounts with the service. Those people can visit the site, and as of Wednesday they will find 18 tabs leading to streams of content on various topics, whether it be country singers, general news, or travel guides.

There's also dozens of other curated streams of content accessible from links on the home page, with the content organized around more granular topics like US federal agencies, art museums and wedding guides.

Previously, visitors to Twitter.com who did not have accounts were greeted with a sign-up page.

The changes come as Twitter faces continuing pressure to grow the number of people who use its site, and find new ways to make money off people who see its tweets and interact with them. Twitter ended the last quarter of 2014 with 288 million users who log in monthly -- a 20 per cent increase from the previous year, but the smallest annual growth rate Twitter ever reported.

One of Twitter's biggest problems is that many people still don't understand what it's for.

With the redesigned home page, the company is trying to address this, by highlighting the site's value as a source of real-time information and news. The tweets Twitter has selected for its new streams, the company says, come from some of the most popular accounts posting on those topics.

People without accounts still can't do much to interact with the content. To reply to, re-tweet or "favorite" one of the tweets, the visitor is prompted to create an account. But with the redesign, Twitter hopes it might give the uninitiated enough bait to sign up.

And even without a flood of new sign-ups, Twitter's new home page is likely to get more tweets in front of more people. That could give rise to new advertising methods around those tweets.

Currently, many of the ads on Twitter are targeted based on the activities and interests of account holders on the site. Finding new ways to grow its advertising business among people who do not produce such rich data will be a challenge for Twitter.

Twitter has made other changes to its service to keep new users active. Earlier this year the company began testing a way to instantly give new sign-ups personalised content.

The new home page is available first in the US on the desktop, Twitter said on Wednesday, though it will be arriving "to more places over time."

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags advertisingInternet-based applications and servicessocial networkingtwittersocial mediainternet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?