Report: Apple sold almost a million Apple Watches in the U.S. on Friday

All models of Apple Watch quickly sold out when preorders began overnight last Friday, but now we have a better idea of which Watches were most popular.

According to e-retail research firm Slice Intelligence, 957,000 people in the U.S. bought an Apple Watch on Friday--and many of those people bought two. The space gray Apple Watch Sport with a black Sport band was the bestselling Watch, which reflects anecdotal data we've heard from readers and colleagues.

But buyers weren't just snagging Apple Watches for themselves: On average, people bought 1.3 Watches to the tune of about $503.83 per Watch, which means a lot of people were buying a couple (as gifts or to sell on eBay, perhaps).

The Apple Watch Sport was the most popular Watch model, with 62 percent of buyers picking the less expensive option. But even a third of people who bought the more expensive stainless steel Apple Watch added a black or white Sport band to their order--possibly because at $50, it's not exactly a splurge accessory. More than 40 percent of Watch buyers picked the space gray Sport, with the stainless steel Apple Watch coming in second place with 34 percent of preorders. The Black Sport band was the most popular accessory, followed by the white Sport band and the Milanese loop band. An Apple Store employee told me the Milanese loop is beloved by employees and people who try it on in-store, which sounds hard to believe until you wear it yourself.

Apple Watch comes in two case sizes, 38mm and 42mm, and the larger version is far and away the most popular: 71 percent of buyers picked the 42mm.

Slice Intelligence mines the e-mail receipts of 2 million online shoppers to research e-commerce activity. Its estimates of Apple Watch preorders are just that: estimates. Apple hasn't released any official preorder numbers, though if they're as good as Slice says, they might give us some idea in the weeks to come (perhaps during the second-quarter earnings call at the end of the month).

If Slice's data is accurate, worldwide Apple Watch preorders could top 2 million, analysts told Fortune.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Appleintelebayconsumer electronicsgadgetsapple storeApple watchsmartwatchesWearables

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Caitlin McGarry

Macworld.com
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?