Oracle bolsters Retail Cloud with new services

It added six offerings to the Micros retail technologies it acquired last year

Oracle's Retail Customer Engagement cloud service

Oracle's Retail Customer Engagement cloud service

It's been just over half a year since Oracle completed its US$5.3 billion acquisition of Micros, and on Wednesday the company added several new services to the retail-focused technologies it gained through that deal.

Six new Oracle Retail cloud services, specifically, are now available by subscription, with the goal of helping retailers manage e-commerce, customer engagement, order management, order fulfillment, loss prevention and brand compliance.

Oracle's new Retail Brand Compliance Management cloud service, for instance, automates many of the operations required to grow and improve private-label merchandising operations. Retailers can use it to plan, track and manage merchandising activities, drop shipping and supplier relationships.

The company's new Retail Customer Engagement service, meanwhile, is designed to offer a segmented view of customers along with gift-registry capabilities and tools for managing loyalty programs and campaigns.

The new Oracle Retail Open Commerce Platform provides e-commerce features such as search-engine optimization, site search and personalization capabilities. It also enables sales and marketing staff to easily build and modify pages, launch or fine-tune promotions, and create user communities around shared interests, Oracle said.

Then there's Oracle's new Retail Order Broker cloud service, which is designed to give businesses real-time insight into available inventory across all retail channels and distribution centers from any point of service. One result is that store associates and call-center representatives can use the application to "save the sale" by quickly finding items in other locations, the company said.

Aiming to give online shoppers and call-center agents real-time visibility into ordering and fulfillment, meanwhile, is Oracle's new Retail Order Management System. One benefit of this new cloud service is that such users can verify inventory availability before an order is completed and form accurate expectations for delivery, Oracle said.

Last but not least, Oracle's new XBRi service is designed to equip retailers with tools for detecting, investigating and reducing losses from fraud and noncompliance. Loss-prevention investigators can use the service to pinpoint the location, register or individual behind suspicious activity. The technology also correlates transaction data with other loss-prevention methods to save research efforts and travel costs while determining whether an issue requires disciplinary or legal action.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailcloud computinginternetOracleindustry verticals

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?