Oracle bolsters Retail Cloud with new services

It added six offerings to the Micros retail technologies it acquired last year

Oracle's Retail Customer Engagement cloud service

Oracle's Retail Customer Engagement cloud service

It's been just over half a year since Oracle completed its US$5.3 billion acquisition of Micros, and on Wednesday the company added several new services to the retail-focused technologies it gained through that deal.

Six new Oracle Retail cloud services, specifically, are now available by subscription, with the goal of helping retailers manage e-commerce, customer engagement, order management, order fulfillment, loss prevention and brand compliance.

Oracle's new Retail Brand Compliance Management cloud service, for instance, automates many of the operations required to grow and improve private-label merchandising operations. Retailers can use it to plan, track and manage merchandising activities, drop shipping and supplier relationships.

The company's new Retail Customer Engagement service, meanwhile, is designed to offer a segmented view of customers along with gift-registry capabilities and tools for managing loyalty programs and campaigns.

The new Oracle Retail Open Commerce Platform provides e-commerce features such as search-engine optimization, site search and personalization capabilities. It also enables sales and marketing staff to easily build and modify pages, launch or fine-tune promotions, and create user communities around shared interests, Oracle said.

Then there's Oracle's new Retail Order Broker cloud service, which is designed to give businesses real-time insight into available inventory across all retail channels and distribution centers from any point of service. One result is that store associates and call-center representatives can use the application to "save the sale" by quickly finding items in other locations, the company said.

Aiming to give online shoppers and call-center agents real-time visibility into ordering and fulfillment, meanwhile, is Oracle's new Retail Order Management System. One benefit of this new cloud service is that such users can verify inventory availability before an order is completed and form accurate expectations for delivery, Oracle said.

Last but not least, Oracle's new XBRi service is designed to equip retailers with tools for detecting, investigating and reducing losses from fraud and noncompliance. Loss-prevention investigators can use the service to pinpoint the location, register or individual behind suspicious activity. The technology also correlates transaction data with other loss-prevention methods to save research efforts and travel costs while determining whether an issue requires disciplinary or legal action.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags retailcloud computingindustry verticalsinternetOracle

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?