Apple Watch mini-stores to open in London, Paris, Tokyo luxury retail shops

Each store opens on April 10, the same day the smartwatch becomes available for try-ons and preorders

The Apple Watch will have its own sales space inside three major department stores in Europe and Asia, a move to get the product in front of potential buyers who may not be frequent visitors to the company's physical and online stores.

The locations, at Selfridges in London, Isetan Shinjuku in Tokyo and Galeries Lafayette in Paris, will be staffed by Apple employees. The department stores Apple selected have reputations for selling high-end fashions.

There is no mention on Apple's website about similar setups for the Apple Watch within U.S. department stores.

The department store locations will be strictly retail outlets and won't offer product support, according to their listings. For help resolving technical problems, people should go to an Apple Store. The Apple Watch stores open on April 10, the same day the smartwatch becomes available for try-ons and preorders in the company's retail stores. The wearable ships on April 24.

Apple has been highlighting the smartwatch's style as much as its technology. Fashion magazines Vogue and Elle Australia featured the watch in their March issues. In Vogue, Apple showed the watch in a 12-page advertising spread while Elle Australia ran a story on how to accessorize with the device.

Rumors that the Apple Watch would have special department store displays have been circulating for months. According to media reports, the wearable will be given prominent locations in each department store.

At Selfridges, the Apple Watch will reportedly be displayed in the store's Wonder Room, where jewelry and watches from luxury brands Gucci and Cartier are sold. Meanwhile, the Apple Watch store at Galeries Lafayette will reportedly take up a large section of the second floor near designers Saint Laurent and Celine. And the mall where Isetan Shinjuku is located added the Apple Watch store to its directory.

Opening mini-stores dedicated to Apple products within other retailers isn't new for Apple. Best Buy stores feature special Apple sections and electronics retailer B&H Photo Video in New York City recently opened an Apple mini-store.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Appleconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Fred O'Connor

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?