HP moves on from Apple's Beats, partners with Bang & Olufsen on audio

HP will use audio technology from Bang & Olufsen in its PCs and tablets

Hewlett-Packard once relied on Beats for audio technology in its PCs and tablets, but that was before Apple acquired it. HP has now found a new audio partner in Bang & Olufsen.

HP will use Bang & Olufsen audio technology to its PCs, tablets and accessories. The companies will "custom tune" audio for each PC model; different models typically have different hardware specifications in order to meet different expectations. For example, a gaming laptop typically delivers more booming sound than a low-cost laptop.

HP will put the Bang & Olufsen brand on the high-end Spectre, Omen, Envy and some other commercial PCs. The B&O Play label will be on lower-cost Pavilion PCs and tablets. The companies will also resell audio Bang & Olufsen accessories for HP hardware.

The first Bang & Olufsen branded PCs will appear this spring, HP said. The PCs will likely have a sticker attached or logo engraved on them to highlight the audio technology, similar to stickers for operating systems and processors widely found on laptops and desktops.

HP for a long time partnered with Beats for audio in PCs as well as some all-in-ones. HP laptops still sell on HP's website with the Beats brand on it. But the partnership crumbled after Apple acquired Beats for US$3 billion last year.

After the acquisition, HP stopped attaching Beats logos or brand names to its PCs, and instead started saying it was using homegrown audio technology. At the launch of the recent HP Spectre X360 last month, an HP executive declined to tell the IDG News Service whether the homegrown technology was influenced by Beats, or if it had Beats amplifiers in them. HP has excellent in-house technology to boost audio in PCs, said Mike Nash, vice president of product management for consumer personal systems, at the time.

Audio is becoming more significant in PCs and tablets, particularly with more music and movie streaming services now available. The partnership will Bang & Olufsen will fill a big audio hole left by Beats in HP's PC and tablet lineup. HP will work with Bang & Olufsen to develop audio circuitry that will go on PC motherboards.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags hardware systemsHewlett-Packard

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?