IBM puts a price on its Twitter analytics service

IBM is ready to sell the first sentiment analytics service that draws on a partnership it formed with Twitter last October

Dollar under spotlight

Spotlight shing on dollar sign on red background.

finance, banking, bank, currency, monetary, money, notes, trade, buying, selling, america, canada, USA, dollar, sign, symbol, wealth, incentive, spotlight, focus, scrutiny, color, colour, horizontal, red, black, white, shadow, concept, conceptual, illustration, graphical, graphic, effects, digital, dreamstime

dreamstime_0

Dollar under spotlight

Spotlight shing on dollar sign on red background.

finance, banking, bank, currency, monetary, money, notes, trade, buying, selling, america, canada, USA, dollar, sign, symbol, wealth, incentive, spotlight, focus, scrutiny, color, colour, horizontal, red, black, white, shadow, concept, conceptual, illustration, graphical, graphic, effects, digital, dreamstime

dreamstime_0

The insight gained from a single tweet might not be worth much, but what about from a million?

IBM thinks businesses will pay US$2,000 to analyze a million tweets and correlate them with data sources including weather forecasts and sales figures.

"The first access to Twitter data is free, then it's pay as you go," Alistair Rennie, general manager for business analytics at IBM, said at Cebit on Tuesday.

The commercial launch of the Twitter analytics tool on IBM's Bluemix Platform-as-a-Service is one of the first fruits of a collaboration IBM and Twitter announced last October.

Then, the companies promised to bring a number of services to market, including one that allows third-party developers to integrate the Twitter analytics feed into their own projects via Bluemix.

In the intervening months, IBM has recruited 100 companies to test the service. On Tuesday it provided heavily disguised details of how three of them are using it. Some of the early customers are wary of being named because they don't want to encourage their competitors to access the same market intelligence, said IBM spokeswoman Kristi Eells.

Channelling the wisdom of crowds through Bluemix is cheap if you have a small crowd or don't want too much wisdom: The first five million tweets analyzed through the service are free. After that, said Eells, an additional 1 million tweets will cost $2,000 per month.

While plenty of other vendors offer Twitter analytics services, the key to IBM's offering is its ability to correlate findings with other information sources, whether public ones such as weather or fashion trends, or company-specific ones such as sales figures or personnel records.

IBM said one of the customers testing the service, a telecommunications operator, discovered a correlation between the weather and complaints about service outages. IBM uncovered this by analyzing weather reports and information about the location of tweets. Another company used it to quantify the extent to which staff turnover affected customer satisfaction.

While IBM's focus for now is on Twitter as a source of sentiment data, in other markets there are other collections of such data, said Robert Picciano, senior vice president for IBM Analytics. Twitter is the dominant source in Europe and the U.S., but in Asia it could be Line or QQ. Indeed, IBM has already worked with QQ owner Tencent on mining such data on its portal for the soccer World Cup last year, Picciano said.

Peter Sayer covers general technology breaking news for IDG News Service, with a special interest in open source software and related European intellectual property legislation. Send comments and news tips to Peter at peter_sayer@idg.com.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicescebitapplicationsIBMsoftwaretwittersocial mediainternetbusiness intelligence

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Peter Sayer

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?