Oracle introduces big data-infused marketing services

Oracle has unveiled new services around customer service and prospect marketing

Oracle this week is launching three new services, applying cloud technology to help organizations use big data to market their products and services more effectively.

One new service provides a wealth of information that can be used to generate sales leads. Another service focuses on getting more insight from customer feedback. The third service helps educational institutions get in better touch with their students.

The Oracle Data as a Service for Marketing offers a list of 300 million profiles of business users and companies, which could be used by B2B (business to business) firms to hunt for new customers as well as to develop a better understanding of their potential customer base.

Customers can learn about the types of employees each company on the list has, as well as the sales volume of the company, the age of the company and other pertinent factors.

Oracle developed the profile list in collaboration with a number of large business customer data providers, including Dun & Bradstreet and Madison Logic.

Oracle customers can access the list through the Oracle Data Management Platform, which is part of the Oracle Marketing Cloud.

Oracle also has a new service for getting more information from customer feedback. The service, called the Oracle Data as a Service for Customer Intelligence, is designed to give executives a better picture of what customers think of their products and services. It uses information collected by companies using the service as well as public information from 700 million social networking messages that Oracle collects each day. The service analyzes content across 20 different languages.

The Customer Intelligence service is also designed to provide executives with early insight into emerging trends or growing concerns among their customer base.

Oracle has also released a new cloud marketing service focused specifically on educational institutions.

Read more: Ellison swings at Salesforce as Oracle's growth sputters

The Oracle Marketing Cloud for Student Engagement features a set of templates that can aid a university or learning institution run a marketing campaign to attract more students, as well as to improve the retention rate of those already enrolled. One early customer of the program has been the Canadian University of New Brunswick.

The Oracle Marketing Cloud for Student Engagement combines into a single, focused package a number of existing Oracle cloud services, including Oracle's Content Marketing, Social Relationship Management, Customer Relationship Management and AppCloud.

Oracle Marketing Cloud for Student Engagement is one of a number of Oracle cloud marketing services developed for specific industries. Other packages focus on sports, entertainment, manufacturing, insurance, asset management, nonprofits, life sciences and wealth management.

The new services were announced in conjunction with the Alliance Conference for Oracle application users, held this week in Nashville.

Joab Jackson covers enterprise software and general technology breaking news for The IDG News Service. Follow Joab on Twitter at @Joab_Jackson. Joab's e-mail address is Joab_Jackson@idg.com

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