Google picks London for its first shop-within-a-shop

The store sells Nexus and Chrome devices

Inside the Google Shop in London.

Inside the Google Shop in London.

Google has opened its first shop-within-a-shop in London, yet another retail experiment by the company, which already has counters in third-party stores.

The London shop is located inside the Currys PC World store on Tottenham Court Road, and it features Google's Nexus devices, Chromebooks and other products. Currys PC World is the biggest consumer electronics retailer in the UK.

Google's shop is not a full blown retail outlet like Apple's huge and sophisticated stores, but more of a modest test balloon for the search giant. It builds on dedicated areas Google has already in big electronics stores.

Although not very big, the shop is prominently located by the entrance of the Currys store, so it's impossible to miss. Shoppers can test and buy Google's Android phones and tablets as well as Android Wear smartwatches and Chromebook laptops from partners such as LG Electronics, Motorola Mobility, HP and Asus.

To attract visitors, Google has also built a doodle wall where digital spray cans are used to create new versions of the company's logo. There is a huge Google Earth screen and a Chromecast Pod, in which customers can watch YouTube videos, as well.

For those who want to visit the shop, here is a tip: go to the Warren Street underground station instead of Tottenham Court Road, which unlike the shop is located at the beginning of the road. For now, Google isn't planning a massive expansion; two more shops, also in London, will open this year.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags smartphonestabletsbusiness issuesGooglehardware systemsconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?