New hardware spurs strong growth for video games sales in Australia

Large increase in particular for digital sales and mobile gaming

Research released by the Interactive Games & Entertainment Association (IGEA) shows strong growth for video games sales in Australia in 2014. The research highlights sales of $1.214 billion in the traditional retail market for games, up 7 per cent over 2013’s figures, and $1.248 billion for digital sales, an increase of 39 per cent.

The big driver for all of this was console gaming, with growth in the sales of PS4, Xbox, and Wii U consoles hitting 47 per cent.

In a media release, IGEA’s CEO, Ron Curry, said “bricks and mortar retailers have seen a boost in demand for the current generation consoles which in turn has lead to an increase in demand for new console software and accessories and items such as game cards". He added that "tremendous growth in digital sales shows that publishers and developers are effectively catering to the purchasing habits of an increasingly connected customer base”.

Data from the NPD Group Australia suggest that the PS4 and Xbox had the best sales of any console hardware within the first 12 months of their availability.

Additional research by analyst firm, Telsyte, reveals 39 per cent growth for mobile games, digital downloads, and subscriptions in 2014.

There was a year-on-year jump of 56 per cent in mobile app downloads, which contributed greatly to the growth in digital sales, with games accounting for more than half of the mobile app revenue in Australia. In-app purchases account for the majority of this revenue.

Managing director at Telsyte, Foad Fadaghi, attributes the growth in mobile gaming to the release better hardware capable of running premium content. “In 2014, a number of factors improved the mobile gaming experience, including larger screen smartphones, faster graphics processing and wider availability of premium games and titles. Clearly tablet and smartphone gaming has gone beyond being just a casual gaming platform”.

Telsyte cites online, in-game purchases as the fastest growing gaming segment, and says it’s driven by adventure games that offer new levels, missions, and map packs as extras.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags consolesgaming

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

PC World Staff

PC World
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?