iiNet hit with $204,000 ACCC fine

Pinged for iffy pricing on its naked broadband plan advertisements

Australian Competition and Consumer Commission chairman Rod Sims.

Australian Competition and Consumer Commission chairman Rod Sims.

The nation’s largest independent ISP, iiNet, has been forced to pay $204,000 to the Australian Competition and Consumer Commission (ACCC) for its advertising of its naked broadband plans.

The fine follows the issue of two infringement notices relating to recent advertisements for iiNet’s naked broadband 250GB plan.

The consumer watchdog said it issued the fines because it had reason to believe that the ads breached Australian Consumer Law (ACL) by failing to prominently state the total minimum price of the service.

The ads appeared on a tram and billboard in metropolitan Melbourne in November 2014. The campaign displayed a monthly price of $69.95 for iiNet’s naked 250GB plan. The total minimum price was included in the advertisement but the ACCC considered that it was not displayed in a prominent way, as required by law.

ACCC chairman, Rod Sims, said that consumers must be able to understand the real cost of an advertised product to make informed decisions when purchasing.

“Businesses must ensure that when they advertise part of the price of a good or service, the total minimum price is also prominently displayed.”

“Prominence means that the total minimum price can be easily seen and strikes the attention of the consumer. In assessing whether the total minimum price is prominent, it is important to consider the context in which the advertisement appears - for example if the advertisement is on a moving vehicle, where consumers may only be able to see the advertisement momentarily," he said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags penaltyRod Simsinfringementaccceasy naked broadbandiiNet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Chris Player
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?