Indian ride-hailing app Ola acquires rival for $200 million

Ola acquired TaxiForSure in a cash and equity deal

India's ride-hailing app market is beginning to see signs of consolidation with the largest player, ANI Technologies' Ola, acquiring a smaller rival for US$200 million.

While SoftBank-backed Ola has over 100,000 vehicles on its platform across 67 cities, TaxiForSure, run by Serendipity Infolabs, has over 15,000 vehicles across 47 cities.

Ola is positioned as a mobile app that does not own any of the taxis, nor does it directly or indirectly employ the drivers, all of which are supplied by third parties. It works with driver entrepreneurs, unlike TaxiForSure which deals with a network of cab operators.

TaxiForSure has also focused on the low-end of the market though Ola has also ventured into low-cost three-wheeler vehicles, popularly known locally as auto-rickshaws.

The potential of the market has become evident with Uber Technologies making a pitch for it. But the U.S. company has fallen foul of local authorities after a Uber driver in Delhi allegedly raped a woman passenger in December. Uber was banned in Delhi after this incident.

After the rape, other app based taxi companies have also come under scrutiny. Delhi's transport department has, for example, framed new rules, called the Radio Taxi Scheme that places tighter controls on taxi operators.

The companies will also have to meet a number of conditions including offer a call center, have a registered office in Delhi and an official website with extensive information on its operations, and provide panic buttons in the vehicles.

After the acquisition, TaxiForSure and Ola will operate as separate entities. Ola paid both in cash and equity for the deal.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags internetInternet-based applications and servicesOLAUber TechnologiesTaxiForSure

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?