Think you know your competitors? This tool helps uncover some you don't

GinzaMetrics updates its competitive intelligence suite with a feature focused on finding new foes

GinzaMetrics Competitor Discovery

GinzaMetrics Competitor Discovery

Military leaders live by the maxim "know your enemy," and a new tool from marketing-intelligence company GinzaMetrics helps apply that wisdom to business.

Called Competitor Discovery, the SaaS tool gives companies a way to identify new competitors by analyzing the content, targeted topics and keywords from their own marketing efforts.

"The competitors you know about are only half the battle," said Ray Grieselhuber, GinzaMetrics' founder and CEO. "For most brands, new competitors are constantly emerging, while existing players are shifting focus to create content that drives traffic away from your site."

Competitor Discovery joins the other components of GinzaMetrics' suite of competitor intelligence tools, which help keep tabs on a customer's industry and other players. Part of what that suite offers is daily monitoring of content from GinzaMetrics' own customers and their competitors, factoring in social media, SEO and paid efforts.

Once Competitor Discovery has identified a new rival, it offers insight into the content, topics and keywords that might be driving visitors from your site to theirs.

Cost-per-click, search volume and search ranking status, along with a predictive "findability score" and projected traffic data, all aim to help customers plan future marketing and advertising decisions.

The findability score shows the likelihood that your company will be found by potential customers searching with particular keywords. The projected traffic metric predicts how many visitors are going to a competitor's site based on the topics and keywords you're tracking, and estimates the potential audience for each piece of content.

Pricing for GinzaMetrics' service starts at US$1,000 per month for a version targeting small teams and startups.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags GinzaMetricsapplicationssoftwareSoftware as a servicecloud computinginternetbusiness intelligence

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?