LG takes aim at Motorola's Moto G with new Magna smartphone

The company will start selling it and three other new smartphones this week

LG's new range of affordable smartphones have screen sizes that measure between 4 and 5 inches.

LG's new range of affordable smartphones have screen sizes that measure between 4 and 5 inches.

LG Electronics has announced four new smartphones, including the Magna. The device has a spec that gives Motorola Mobility's Moto G a run for its money, assuming LG doesn't screw up the pricing too much.

Motorola has had the market for unlocked smartphones costing under $300 or less largely to itself, with the Moto G, proving the most popular smartphone in the company's illustrious history. But it seems the now Lenovo-owned company will face some tougher competition this year from products like the LG Magna.

The Lollipop-based smartphone has a 5-inch, 720 x 1280-pixel screen and an unspecified 1.2GHz or 1.3GHz quad-core processor. The Magna also has an 8-megapixel front camera and a 5-megapixel camera on the back. There's 1GB of RAM and 8GB of integrated storage backed up by a microSD card slot.

With the exception of the high-resolution camera on the back, the specification mimics what you get when you buy the second generation Moto G, which Motorola launched last year. However, the Magna also has a larger battery (2,540 mAh versus the Moto G's 2,070 mAh) and LTE, features that Motorola offers on a $US300, 16GB second-generation Moto G sold in Brazil.

How competitive the Magna really is comes down to its price, which LG didn't want to specify. A company spokesman only said it will be announced at the time of shipping. If it costs more than $US250, though, it will struggle against the Moto G.

On Monday, LG also announced the Spirit, the Leon and the Joy, which have screens that measure 4.7, 4.5 and 4.0 inches. The Spirit also has an HD screen, while people who buy one of the other models have to make do with low resolution versions.

All three models are based on Android Lollipop and have LTE, highlighting how the network technology is becoming available on increasingly cheaper products this year.

They also have either an 8-megapixel or a 5-megapixel camera on the back combined with a 1-megapixel front camera on the Spirit -- but only a VGA model on the Leon and the Joy. Including such a poor front camera is a curious choice since LG has also added a feature called Gesture Shot, which makes it easier to take selfies.

The new smartphone quartet will begin its global rollout this week, LG said without revealing were they would first go on sale. They will all be on display at Mobile World Congress next week, so expect a hands-on by Good Gear Guide with the Magna to arrive shortly.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags MWCconsumer electronicsLG ElectronicsAndroidsmartphones

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?