Salesforce brings more analytics power to mobile business users

Three new features aim to help make business-intelligence capabilities more accessible

Salesforce Wave Mobile Connector

Salesforce Wave Mobile Connector

Analytics is not a domain everyone's brain can adapt to easily. Combining statistics, data visualization, operations research, programming savvy and more, the field has relied largely on specialists to make its data-focused interpretations useful in the practical sphere.

That, however, is slowly changing. Along with the rise of Big Data, efforts are increasingly emerging to put the power of analytics in the hands of business managers, often using the tools for mobile devices that are popular today.

A case in point is Salesforce.com's Wave Analytics Cloud, which the company updated Thursday.

"Business users are woefully underserved when it comes to getting access to data," said Anna Rosenman, director of product marketing for the Salesforce Analytics Cloud.

Mobile availability, meanwhile, is "often an afterthought" for analytics efforts, she added.

"The majority of BI platforms out there are not designed for business users," Rosenman said. "If you work in sales or customer service, you typically have to log a ticket and wait for an analyst to get you the information you're looking for. These are people who should be performing sophisticated analyses, but they're stuck doing data pulls or building reports."

Salesforce's Analytics Cloud is an effort to remedy some of that, and on Thursday, the company rolled out a fresh batch of capabilities designed to take the effort further.

The focus of Salesforce's announcement is on three key new capabilities. First, Wave Mobile Connector is a new import feature that allows users to bring raw data files into the Analytics Cloud mobile app and instantly transform that data into shareable charts and graphs.

Wave Mobile Dashboard Designer, meanwhile, gives users the ability to build an entire dashboard on their phone, complete with multiple widgets such as charts and graphs that are interconnected and dynamically shift when the user interacts with them.

Finally, Wave Links is a connector between the company's widely used Salesforce1 platform and Analytics Cloud mobile apps that allows Salesforce1 users to directly access relevant data from Analytics Cloud and seamlessly toggle back and forth between customer data and analytics data.

A free "playground version" of the Analytics Cloud is now available on desktop and mobile devices, giving visitors a chance to try out the new capabilities.

The new features are expected to be generally available in March and will be included with any Analytics Cloud license at no additional cost.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags analyticsmobile applicationsSalesforce.commobilecloud computinginternet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?