$4.5 million for an Apple phone

One expensive Valentines Day gift

London-based Goldgenie is lathering Apple smartphones in 24 karat gold and encrusting them with diamonds for Valentine’s Day gifts that are bespoke, expensive and ostentatious.

Apple’s ubiquitous iPhone 6 can be finished in 24K gold, rose gold or platinum, and then studded in hundreds of diamonds and exotic stones as part of its ‘diamond ecstasy’ collection.

Each phone under the collection will be individually tailored, and a name, message or symbol can be laser engraved.

Prices start at an alarming £10000 ($A19,891) and ramp up to £2.3 million (A$4.57 million).

Goldgenie claims its ‘loyal’ customers include celebrities Elton John, the Beckhams, Roman Abramovich and P. Diddy, as well as companies BlackBerry, Aston Martin and Rolls Royce.

The company spawned from BBC television show Dragons' Den in 2007.

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