Microsoft prepares Windows 10 launch with Lumia Denim

Unites frayed ecosystem in move to boost application support

One application working across a smartphone, tablet and PC, that’s the key behind Microsoft’s smartphone strategy in the lead up to its next-generation platform, Windows 10.

Microsoft will leverage its strength in the PC market to fuel the development of apps for its smartphones and tablets. The strategy will increase Microsoft’s competitiveness as it stops trailing rivals and starts to innovate, claims Steve Lewis, Microsoft Device’s Australian managing director.

“When you look at windows 10, I would say we have a chance to move ahead in a number of areas, rather than being in catch up mode,” said Lewis.

“The idea of one universal operating system running across all devices is something you don’t see elsewhere. That’s a step ahead.”

Having every device in Microsoft’s ecosystem running Windows 10 makes it possible for developers to program one application that will work on smartphones, tablets and PCs.

“The most exciting news is the move towards more universal apps with Windows 10.

“The majority of the work is done once [by developers] and it can then be reformatted to different screen sizes and orientations,” Lewis told Good Gear Guide.

Microsoft’s application store has 560,000 applications. “Now it’s more about having the right apps and good quality apps,” said Lewis.

The first step in bringing Microsoft’s frayed smartphone platform closer to its computing ecosystem commences today with the roll out of Lumia Denim.

All Microsoft Phones running Windows 8 onwards can be upgraded to Lumia Denim. Nokia’s flagship Lumia 930 will be first to receive the update, with sixteen additional models following once granted carrier approval.

Microsoft’s Cortana personal assistant will be introduced to the Windows Phone range. It will also have a place on tablets and desktop PCs when Windows 10 launches near the year’s end.

Additional features include upgrades to the camera, user accounts and the ability to add a personal VPN.

Microsoft has not shared if it will announce new devices at the Mobile World Congress, which is the smartphone trade show where it is expected HTC, Sony and Samsung will reveal flagship smartphones.

Read more: Nokia Lumia 735 review: Perfectly ordinary

“We will certainly be present [at MWC],” said Lewis. “It’s a big part of the industry and we will be there.”

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags MicrosoftWindowsWindows PhoneWindows 10Lumia Denim

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim

Tony Ibrahim

Good Gear Guide

@slicktonyi

Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?