Samsung (probably) dethroned in India by local rival Micromax

Samsung, however, claims a higher share of the market

Samsung Electronics has lost its top position in the Indian smartphone market to local player Micromax, according to research firm Canalys, but the South Korean company is contesting the figures.

The dispute comes in the wake of reports that Samsung lost its number-one ranking in China's smartphone market. Six months ago, Canalys announced that Xiaomi had beaten Samsung to the top spot in China, while IDC put Lenovo first, Xiaomi second, and Samsung third.

Micromax had a 22 percent share of the Indian smartphone market in the fourth quarter of 2014, ahead of Samsung's 20 percent share, according to Canalys. Micromax sold 4.6 million smartphones in the fourth quarter in contrast to 4.4 million sold by Samsung.

Samsung's loss of the top position to Micromax is not unlikely, as it has been hit by more aggressive marketing by Apple at the high end and low-cost players like Xiaomi at the low end. Both Apple and Xiaomi are increasingly relying on deals with operators to sell their phones.

Samsung hit back after the Canalys report was released. It cited data from another research firm, GfK, to claim that Samsung's volume market share in the fourth quarter was 34.3 percent while its value market share was 35.8 percent. The GfK data is based on actual retail sales in cities with population higher than 50,000, Samsung said.

Samsung did not cite GfK numbers for Micromax, and GfK did not immediately respond Wednesday to a request to confirm the numbers.

Neither IDC nor Gartner have released smartphone market share figures for the Indian market for the fourth quarter. IDC had placed Samsung's market share in the third quarter of 2014 at 24 percent to Micromax's 20 percent. Samsung lost share from 29 percent in the previous quarter, reflecting growing competition.

Fourth-quarter smartphone shipments in India jumped 90 percent year over year, with 21.6 million units shipped, according to Canalys. The other top players in the country by units shipped were Karbonn and Lava, both local players.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesconsumer electronicsSamsung ElectronicsMicromax

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?