Yahoo search share creeps up after Firefox deal

It rose in December to its highest point since 2009, according to StatCounter

How the new Yahoo search will look in the Firefox browser.

How the new Yahoo search will look in the Firefox browser.

Yahoo has inched ahead in the U.S. search market after becoming the default search tool in Mozilla's Firefox browser, according to StatCounter, a web analytics company.

It's not a huge victory for Yahoo. The increase in search share was small, from 8.6 percent in November to 10.4 percent in December -- the month when Yahoo replaced Google as Firefox's default search option in the U.S.

Still, it's Yahoo's biggest U.S. search share since 2009, according to StatCounter, a Dublin, Ireland-based company which measures activity across a range of services like search, social media and operating systems.

If the upward trajectory continues for Yahoo, it might help the company grow its ad revenue and better compete against rivals like Google and Facebook. That is, if people don't simply switch back to Google within Firefox. The native search bar in Firefox now defaults to provide results by Yahoo. But making the switch back to Google -- or Bing or Wikipedia or DuckDuckGo -- requires only a quick switch in the Firefox preferences tab.

Still, "The move by Mozilla has had a definite impact on U.S. search," said StatCounter CEO Aodhan Cullen, in the company's announcement. That's despite the fact that usage of Firefox is now eclipsed by other browsers like Google's Chrome and Microsoft's Internet Explorer, according to separate figures from Net Applications.

Google is still far and away the leader in search, with U.S. search share of 75.2 percent as of December, according to StatCounter. That's down slightly from 77.3 percent in November, making it Google's lowest U.S. search share yet since StatCounter started measuring this market in mid-2008. Microsoft's Bing came in a distant second with a share of 12.5 percent.

Google, Yahoo and Mozilla declined to comment on StatCounter's rankings.

For its search engine stats, StatCounter looks at a network of over 3 million websites and tallies every page view that comes from a search engine. The company is not tallying search queries, but rather page referrals from search engines to those 3 million sites.

Its numbers are different from ComScore's, which is widely known for tracking activity on search engines and other sites like eBay and Facebook. ComScore's most recent rankings, which only cover the month of November, prior to the Firefox switch, gave Yahoo a 10.2 percent U.S. search share, which is higher than the 8.6 percent StatCounter gave it that month.

Google's U.S. search share for November was 67 percent according to ComScore, considerably lower than the 77.3 percent cited by StatCounter.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesYahooFirefoxGooglesocial networkingsocial mediainternetsearch enginesStatCounter

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?