Microsoft still believes in feature phones, launches $29 Nokia 215

The 2G phone can remain on standby for 29 days between charges, and has Twitter and Facebook integration

The Nokia 215 lacks a 3G connection, but has Twitter and Facebook integration.

The Nokia 215 lacks a 3G connection, but has Twitter and Facebook integration.

Launching a feature phone at the beginning of 2015 may seem strange, but Microsoft is convinced there is still a market for the Nokia 215 as a second phone and in parts of the world were electricity is scarce and budgets are small.

Microsoft calls Nokia 215 the company's most affordable "Internet-ready entry-level phone" with Facebook and Twitter integration. The screen measures 2.4 inches and the camera has a 0.3-megapixel resolution.

On the software side, it uses the Series 30+ operating system and has Bing Search and an Opera Mini Browser. Opera redirects traffic to the browser via its own servers to be able to decrease the amount of data sent to the phone. That's sorely needed on a phone like the Nokia 215, which has maximum download speed of only 236.8kbps using Edge.

Besides the US$29 price tag, the phone's stand-by time of up to 29 days is the biggest attraction. For people who live in parts of the world were electricity isn't readily available, that's an important consideration.

The reasoning behind sticking with this segment of the market for now is pretty straightforward; The development costs -- including components and patent licensing -- are too high for smartphones to compete at the very bottom end of the market, according to Neil Mawston, executive director at Strategy Analytics. So feature phones aren't going away, he said in a recent interview.

Global mobile phone shipments increased to 459.5 million during the third quarter, including about 140 million feature phones.

Unlike on smartphones, Microsoft has decided to keep the Nokia brand on its cheapest phones. The Nokia brand is more well-known in parts of the world were feature phones are still relevant.

The Nokia 215 with one or two SIM slots is first rolling out in some parts of the Middle East, Africa, Asia, and Europe during this quarter.

Send news tips and comments to

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Microsoftsmartphonesconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments



Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?