Are you ignored on Twitter? Its iOS app is brutally honest

Users can now access analytics for their tweets in the app

Twitter's iOS app now gives users data about activity around their tweets.

Twitter's iOS app now gives users data about activity around their tweets.

So you're on Twitter and you have followers, but how many of them really care about your tweets? Twitter's got answers.

The company's mobile app on iOS has a new analytics feature that lets users see how many other people saw their tweets, and interacted with them like by clicking a link or expanding the tweet. It's a useful feature for users seeking better information about the reach of their tweets, or about their larger strategy on Twitter, while on the go.

Twitter made its analytics dashboard publicly available earlier this year, but only on the desktop. Advertisers, meanwhile, have always had access to analytics data to see how their paid tweets resonate with their intended audience.

Regular users must have Twitter's iOS app to get the feature. An Android version is planned, but there's no specific launch timeline, said Ian Chan, who works on Web, platform and analytics for Twitter, in a recent string of tweets.

Users must first visit the analytics site on the Web to activate the service. After that, when users click to expand one of their own tweets on iOS, a tab should appear underneath that says, "view analytics details."

The information tallied includes total impressions, or the number of times users saw the tweet; total engagements, such as the number of clicks, expansions, and retweets; and engagement highlights. The highlights include information such as the percentage of people who clicked on a link.

Once users start using the feature, only new tweets from then on will be included in the analysis.

"Most of our users access Twitter on their mobile device, and we saw this as a natural next step," a Twitter spokeswoman said of the feature.

The data could help Twitter draw users deeper into its service as the company faces pressure to keep them engaged. That is, if users aren't turned off by what might be some disappointing news.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags analyticsInternet-based applications and servicessocial networkingtwittermobilesocial mediainternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?