HTC's Re lifestyle camera goes on sale for $249

Three retailers to stock the camera in the lead up to Christmas

HTC continues to flex its photographic muscles with the Australian release of Re, a camera in the vein of a GoPro designed for the everyman.

Re will go on sale today with a recommended retail price of $249. Telstra will be one of three retailers to stock the camera in the lead up to Christmas, and is expected to offer it as an accessory repayment option with the sale of smartphones.

The Re camera has no viewfinder and looks more like a submarine’s periscope. HTC’s product marketing manager, Thomas Dexmier, said the design of the Re camera allows people to focus on the occasion and not on the framing of a shot.

“People spend too much time behind their phones enjoying their life,” said Dexmier during a product briefing. “Today we have a choice of enjoying life behind a viewfinder...or step out and enjoy the moment.”

A special 146 degree lens was engineered by HTC for the Re camera to capture ‘all’ the action. The company turned to Sony for the 16 megapixel CMOS sensor, and has equipped the camera with various modes, including slow motion recording and the ability to record time-lapse videos.

The camera is waterproof out of the box. Its IPX7 rating covers it against freshwater a metre deep for thirty minutes, though an accessory screw elevates the Re’s rating to IPX8, which covers it in water 3 metres deep for 2 hours.

Comparisons between Re and GoPro have been made ever since HTC’s Double Exposure event in October. Dexmier doesn’t believe the two cameras are in the same league.

“Theres a market for action cams, but you have to be into extreme sports, you have to be a surfer or a sky diver to make the most out of your GoPro.

“We are quite specific in terms of audience. We think there’s a gap in the marketplace for something that is convenient, compact and easy to use,” said Dexmier.

Read more: My gripe with Apple’s iPhones

Such is the simplicity of the Re camera that it doesn’t have a ‘power’ button. Hold it and touch sensors turn it on. One large button positioned under thumbs prompts a photo to be taken. The only other button triggers slow motion video recording. Each mode is communicated via LED notification lights.

Smartphones — not computers — are used to manage Re’s settings. The application is platform agnostic by supporting Android and Apple smartphones.

“We think the fact that we make this compatible with iOS will give us some level of traction because these customers will realise that HTC are doing pretty good stuff.

“It’s a way for us to propagate the brand name,” added Dexmier.

Re will go on sale in three colours: white, blue and coral. Telstra, Fone Zone and Next Byte stores will stock the camera in the lead up to Christmas at a recommended price of $249, with traditional electronic outlets expected to follow in 2015.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleioshtciPhonedslrOneM8Re

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim

Tony Ibrahim

Good Gear Guide

@slicktonyi

Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?