Oppo breaks into Australian retail stores

Allphones will be the only retailer to date stocking Oppo smartphones

China’s Oppo has broken into Australian retail stores after forging a partnership with Allphones.

The move into Allphone’s 71 retail stores follows a September soft-launch, which involved the company selling its smartphones directly to Australians form a localised website.

On offer from Allphones is the flagship Find 7, the N1 Mini and the Neo 5, each of which is being bundled with accessories to further entice customers ahead of the Christmas holidays.

The $719 Find 7 bodes best as it is being bundled with a spare 3000 milliamp-hour battery, in addition to a flip cover and screen protector.

Oppo is one of the first Chinese smartphone companies to launch in Australia. Rival Xiaomi has yet to make a move after shutting down local resellers, while Huawei and ZTE focus largely on inexpensive smartphone solutions.

Oppo has forged a reputation for innovating existing smartphones technologies. The company's Find 7 was the first smartphone with both a 1440p display and rapid charge battery technology.

Recently the company unveiled the world’s thinnest smartphone at 4.85mm, the hand polished R5, and the first smartphone with an automated rotating camera, the N3.

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Tony Ibrahim

Tony Ibrahim

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