Sony is set to reduce the amount of smartphones and TVs it makes next year with the aim of making profit.
It seems that many tech brands are realising that the quantity over quality strategy doesn't always work. Samsung recently revealed it will be cutting its line-up of smartphones in 2015 by up to a third and Sony is following suit.
"We're not aiming for size or market share but better profits," Hiroki Totoki, Sony's new chief of its mobile division told investors.
According to Reuters, the Japanese firm will be happy if sales slide as much as 30 percent across smartphones and TVs, as long as it makes a profit. Sales of its Xperia smartphones and tablets have been poor and put a downer on earnings as the firm recently posted a 180 bn yen impairment charge in its second quarter.
It will rely on the popularity of its PlayStation 4 console and image sensor businesses over the next three years, according to the report.
The three year plan will involve aiming to boost sales for its videogame division by a quarter to as much as 1.6 trillion yen ($13.6 bn). This will be helped by personalized TV, video and music distribution services.
Sony's Xperia Z3 range has received excellent reviews from the media but the firm is struggling against rivals such as Apple and Samsung. We'll find out what it can come up with to change things around with the Xperia Z4 which should arrive at MWC 2015 next year.
With the financial problems, the report also says that Sony will not be renewing its FIFA sponsorship contract next year.