Baidu traffic from mobile devices now more than from PCs

Baidu projects that voice and image-based searches will eventually make up over half of its mobile search traffic

In a sign that more Chinese are relying on their smartphones to go online, local search giant Baidu said its mobile Internet traffic had surpassed traffic from PCs during the third quarter.

Baidu, China's largest search engine, noted the shift in an earnings call Thursday, when the company's CEO Robin Li said its traffic from mobile devices represented over half of the total user traffic.

The company's mobile traffic has been steadily growing over the last quarters, at a time when China has become the world's largest market for smartphones. In addition, tablet use may have also contributed to the shift.

On Thursday, Baidu said it began bundling in the third quarter user traffic from tablet devices with its overall mobile traffic figures. Tablets had previously been included with the company's PC figures.

But even as Baidu's mobile traffic continues to grow, the company still generates more revenue from online ads designed for PC-based Internet viewing. In the third quarter, the company's mobile advertising made up 36 percent of total revenue, up 3 percentage points from the previous quarter.

Baidu makes nearly all its revenue from selling online ads. In the third quarter, it generated 13.5 billion yuan (US$2.2 billion) in revenue, up 52 percent from a year ago. It's net profit in the quarter was also up by about 27 percent year-over-year, raking in about 3.9 billion yuan. To maintain the consistent growth, the company has been investing heavily in product research and promoting its company services.

The company's search app and browser have been driving its mobile traffic, Li said during the earnings call. Its voice search already accounts for about 10 percent of the mobile searches made through Baidu. "We believe in the next five years, over 50 percent of searches will be speech or image driven," he said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags baidumobileinternetsearch engines

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?