Apple Pay saw 1 million activations in first three days

Consumers appear enthusiastic about Apple's new payment system

Apple's new contactless payment system on the iPhone 6 saw 1 million activations in its first three days of use, pointing to an initially enthusiastic response from Apple users.

The number was revealed by Apple CEO Tim Cook during an on-stage interview late Monday at The Wall Street Journal's technology conference in Laguna Beach, California, and was reported by WSJ writers on a live blog.

Cook said he uses it himself at his local Whole Foods supermarket.

Apple Pay was released on October 20 and allows users to make tap-and-go payments from their smartphones at retailer terminals equipped with wireless NFC (near-field communication) readers, of which there are over 200,000 in the U.S.

At launch, Apple Pay is being offered to users in the U.S. with an iPhone 6 and U.S. credit or debit card. Apple plans to launch it overseas in 2015.

While consumers appear to be enthusiastic about Apple Pay, some major retailers are not. After initially accepting the payment method, drug store chains Rite Aid and CVS have both started blocking NFC payment systems including Apple Pay and Google Wallet.

The two companies are part of a consortium of retailers attempting to launch their own phone-based payment system. Called CurrentC, the technology relies on a barcode that is displayed on the phone's screen and scanned at a payment terminal. It is expected to launch in 2015.

Over time, Cook said, retailers will eventually have to do what shoppers want.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailsmartphonesAppleiPhonefinanceconsumer electronicsindustry verticals

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?