SAP offering customers 'simpler' way to buy its Hana in-memory platform

It's one thing to announce and another to deliver, one Hana expert says

SAP is hoping a new set of programs, services and policies will help rev up sales of its Hana in-memory database and computing platform.

While the new Simpler Choice campaign also includes perks for customers who adopt SAP's Adaptive Server and IQ databases, SAP is placing the most emphasis on getting companies onto Hana, a technology that sits at the center of its new product development efforts both for on-premises software and the cloud.

Simpler Choice's features include services aimed at determining how much money customers could save by moving to Hana from other database platforms; services for evaluating whether moving applications to SAP's Hana Enterprise Cloud makes sense; and trial versions of Hana for both cloud and on-premises deployments.

SAP has also simplified its licensing terms to allow for "mix and match" data management product scenarios, although more details of this weren't immediately available.

In addition, SAP will give customers credit for previous database purchases when they buy Hana licenses, and waive maintenance fees during the first year as they migrate over, according to a statement on its website.

There are now more than 4,100 Hana customers and more than 1,450 customers for SAP's Business Suite on Hana product, SAP said Monday during its third-quarter earnings announcement. In addition, more than 1,600 startups are using Hana to build applications, SAP said.

Those numbers show continued momentum for Hana, although SAP no longer breaks out the revenue total for it. That's because Hana "is attached to everything we have," CEO Bill McDermott said in an interview with IDG News Service earlier this year.

While SAP has long resold rival databases such as Oracle's to its application customers, the goal now is to move as many as possible over to Hana, albeit while still offering them a choice.

"Anything which cuts deployment time and increases time to value is a good thing," said John Appleby, global head of SAP Hana at consulting firm Bluefin Solutions and an SAP Mentor, the name given to especially involved members of the SAP user and partner community.

Now, it just remains to be seen how well SAP executes on its plans with customers, he added.

SAP will need to work "extremely hard" in order to achieve the promise of shorter deployment times for Hana, given the legal, licensing and corporate culture changes that are involved, Appleby said.

"It seems like they get that and achieved some chips off that block today, but it's a long journey we should benchmark at Sapphire," SAP's upcoming conference in May, he added.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags databasesapplicationsSAPsoftwareIT managementOracle

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?