Cotap, a WhatsApp for the enterprise, links with cloud storage providers

The startup also launched desktop and web apps

Cotap, a startup launched last year that provides a WhatsApp-like messaging service for the workplace, has integrated its product with four leading cloud storage providers and released a desktop app, as it jockeys for position in the enterprise communications market.

Cotap, led by two former Yammer executives, has linked its product with Box, Dropbox, Google's Drive and Microsoft's OneDrive, to simplify how users can share files kept in these cloud storage services. The integration was built using Box's View API, which delivers what Cotap describes as "high quality" mobile rendering of the files that are shared and launched.

Initially available as a mobile app for Android and iOS devices, the Cotap service can now be accessed via web browsers and from a desktop tool for Mac OS X laptop and desktop computers. This way, the Cotap service is available via a broader selection of devices, a must for professionals who do work across smartphones, tablets and computers. Actions are synchronized in real time across a user's devices.

Cotap also fine-tuned navigation, letting users pin links to the groups and co-workers they interact with the most or consider the most important to their work.

Cotap positions its service as a better option to standard mobile text messaging, because it requires its subscribers to sign up with their work email address, and then groups them accordingly in a directory, letting them communicate on a one-on-one or one-to-many basis without them having to know each other's mobile phone numbers. In addition to text messages, they can also send images.

Its messaging service is in use in about 10,000 companies, with deployments varying in size and scope.

End users can install the Cotap app for free, but the company also offers corporate licenses that give IT administrators a web-based console. The Team edition costs $5 per user per month and includes alerts and usage analytics data, while the Enterprise edition, at $10 per user per month, adds user and data management, and activity monitoring.

Later, Cotap plans to add integration with Microsoft's Active Directory and with popular mobile device management (MDM) tools so that IT pros can manage the Cotap service from the same central location that they manage other apps and services, so that, for example, revoking a departing employee's access can be done once for Cotap and all other wares.

Asked about Cotap competitors, co-founder and CEO Jim Patterson says there are many niche players, but he also mentions mature products entrenched in workplaces that offer more than enterprise messaging, like Microsoft's Lync unified communications server and Cisco's WebEx.

Tools like Lync and WebEx aren't mobile friendly, which is why plain vanilla text messaging isn't used a lot for work, even though most people bring a smartphone to the office, he said. That's the opportunity Cotap is trying to exploit. "We started with the mobile apps. That's a big difference," said Patterson, who was Yammer's chief product officer. With the enhancements unveiled on Wednesday, Patterson considers that the company is branching out from exclusively messaging into broader productivity.

Despite the pedigree of its leaders -- the other co-founder, Zack Parker, was senior director of engineering at Yammer -- and its early funding success -- $15.5 million [m] to date -- the 35-person startup has a tough road ahead to find its place among giant enterprise vendors.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags collaborationsoftwareapplicationsCoTap

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >




Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?