Broadcom wants to let 1,000 IoT devices bloom with $19.99 development kit

The WICED Sense Tag could help more Bluetooth Smart devices come to market

Broadcom's WICED Smart Tag development kit and its included iOS app.

Broadcom's WICED Smart Tag development kit and its included iOS app.

The Internet of Things may have been the talk of the tech industry for months now, but communications chip maker Broadcom thinks it's just getting started.

"It's a totally new space. It offers ... a massive number of projects and efforts and new ideas," said Brian Bedrosian, senior director of Broadcom's embedded wireless business, at a media event in San Francisco on Tuesday night. "There's no monopoly in any particular market."

Broadcom has a big stake in IoT because it makes the kinds of chips that will connect many home devices, wearables and industrial sensors to wireless networks. On Wednesday, the company introduced the latest tool it hopes will expand that market, a US$19.99 development kit built around its BCM20737 Bluetooth Smart chip with five built-in sensors and a free Apple iOS app. An Android app is coming Oct. 1.

The WICED Sense Tag, the latest in a line of WICED (Wireless Internet Connectivity for Embedded Devices) kits that launched about two years ago, is designed for app coders and non-technical product developers rather than just engineers, Bedrosian said. It costs less than earlier kits, which have been priced around $80 to $100, and includes software for Bluetooth Smart and the sensors, saving developers hours of work, according to the company.

The tag is the size of a large key fob and includes a gyroscope, an accelerometer, a compass, a barometer and a humidity and temperature sensor. It also includes iBeacon technology, wireless charging support and secure over-the-air download capability for firmware updates. It took just a couple of taps to pair the tag with an iPhone via Bluetooth Smart and start viewing readings from the sensors.

Once users get the tag started, they can start to look at the range and throughput of the signals coming from it and evaluate whether Bluetooth Smart, the low-energy version of the short-range wireless protocol, is right for their application, said Sid Shaw, a senior product line manager at Bluetooth,

Broadcom envisions the kit being used as the basis of prototypes and products in a wide range of areas, including fitness, home and building automation and health care. The company wants to help speed up product development and initial prototyping is the most common step to hold up IoT development, often taking a month or two, Shaw said.

Broadcom gave the new sensor to students before launch; in less than two days, one group of students developed an initial prototype of a temperature and humidity monitor for a baby's crib. That kind of turnaround is what the company wants to see, Shah said. Getting more IoT devices on the market more quickly could help to drive sales of Broadcom's Bluetooth chips, which is how the company ultimately could profit from the WICED Sense Tag.

The tag's hardware design is open source, so users can download its schematics online and modify them. It's already been certified by the U.S. Federal Communications Commission and European and Japanese certification bodies, which should save developers additional effort, Broadcom says.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags broadcomhardware systemsmobile

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?