Sony's perfume bottle camera is aimed at selfie addicts

The latest Cyber-shot has a swiveling lens and beauty effects

Aimed at young women, Sony's latest Cyber-shot camera, the DSC-KW11, looks like a perfume bottle and has a swivel lens for selfie photos.

Aimed at young women, Sony's latest Cyber-shot camera, the DSC-KW11, looks like a perfume bottle and has a swivel lens for selfie photos.

If you're focused on fashion and love selfies, Sony has a camera for you.

Announced in Shanghai and Hong Kong on Friday, the Cyber-shot DSC-KW11 looks like a perfume bottle, complete with Swarovski crystals. The "cap" of the bottle is a wide-angle 21-mm (millimeter) lens that can swivel 180 degrees for easy self-portrait pics.

It's got a maximum aperture of F2 and a 19.2-megapixel Exmor RS sensor. It's the first Cyber-shot featuring Sony's stacked CMOS image sensor, which layers the pixel and circuit functions of the component without using a substrate.

The sensor is especially effective when shooting in low-light environments, according to Sony, which announced in July that it would boost production capacity for the sensors for use in smartphones and other imaging devices.

The body of the camera has a 3.3-inch OLED screen that can be swiped with a thumb to activate the timer mode. The unit also has Wi-Fi and NFC (near field communication) connectivity for sharing photos on social networks and linking to other mobile devices.

The selfie camera is being targeted at female users in their late teens and twenties who enjoy fashion and taking photos of themselves, Sony said.

It has a Beauty Effect mode that can improve the appearance of skin tone and smoothness. It also has "eye widening" and "face slimming" options so users can tweak their appearance in photos.

Sales at Sony's Imaging Products & Solutions segment, which includes compact digital cameras, fell by 9 percent in the three months to June 30. Sony posted a net profit of ¥26.8 billion (US$261 million) for the quarter, a jump up from ¥3.1 billion a year earlier.

"While the compact camera market has been declining, the market for cameras that allow self-portraits has grown over the past few years, especially in Asia," a spokeswoman at Sony's Tokyo headquarters wrote in an email.

Available in white, pink, green or violet, the Cyber-shot DSC-KW11 is slated to ship in the Asia-Pacific region in October for about $811. Sony will see how it does before deciding on a wider launch, the spokeswoman said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonyconsumer electronicsdigital cameras

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tim Hornyak

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?