China paving the way for big Xbox One sales

The Chinese version of the Xbox One goes on sale in Sept, but with a high price

China has approved the sale of 5 million Xbox One units, opening the way for Microsoft to make a big splash in the country's emerging console sector.

Microsoft's Chinese partner BesTV revealed the figure in a Tuesday earnings statement. The Chinese version of the Xbox One goes on in China on Sept. 23, after the country ended a 13-year-old ban on the import of foreign game consoles.

Although China often censors gaming content to weed out excessive violence, the approval of 5 million Xbox One units signals that the country's government is still giving ample room for actual device sales.

BesTV, a provider of Internet television services, is confident the Xbox One will rake in big profits over time. The industry is projecting that China's console gaming market has the potential to sell over 50 million units over the next five years, the company said.

The Xbox One first launched in western markets last November, with total shipments reaching 5 million units in April.

Chinese gamers have been looking forward to launch of the local version. But last month Microsoft revealed that the Chinese version of the Xbox One will cost consumers 3,699 yuan (US$600), $200 more than the U.S. version.

Despite the price, some local gaming merchants and experts believe the Xbox One will still attract customers. Microsoft and BesTV are bringing aboard local vendors and developers to create games and sell the system across the country.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags governmentMicrosoftregulationgamesXboxGame platformsBesTV

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?